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2025s “Top 7” Eyelash Growth Serums
Madison Maxwell
01.24.25

When it comes to choosing the right eyelash growth serum, the sheer number of options can be overwhelming. With so many products out there claiming to deliver fuller, longer lashes, it’s hard to know where to start—and even harder to know which ones actually live up to the hype. After diving into countless lash serum reviews and testing a range of products, it’s clear that not all serums are created equal.

After trying them all out, here’s which ones I liked, ranked!

  1. Overall Best Pick: Noonlash Nourishing Lash Growth Serum
  2. Runner Up: GrandeLASH
  3. Babe Original Lash
  4. The Ordinary Multi-Peptide Lash Serum
  5. Vegamour Gro Volumizing Lash Serum
  6. RapidLash Eyelash Enhancing Serum
  7. RevitaLash® Advanced Eyelash Conditioner

(Check Out the Full Analysis Below)

Many lash serums promise dramatic results but are packed with unnecessary chemicals and fillers that can do more harm than good. Some brands, looking to cut costs, rely on cheaper ingredients that simply don’t offer the same benefits as high-quality, effective formulations. As a beauty expert, it’s crucial to look for products that are not only free from harmful additives but are also packed with active ingredients known to promote lash growth, like peptides and botanicals.

When evaluating a lash serum, I always recommend focusing on a few key factors:

How I picked and tested

  • Quality
    The ingredients in the lash serums matter as some brands cut costs by relying on cheaper ingredients that don't offer the same benefits.
  • $ Per Volume
    Lash serums come in different bottle sizes from different brands, so it's important to look at how long a particular brand's serum will last with routine use.
  • The Results It Promises
    Brands make (often bold!) claims on their product page, and we need to determine if they will deliver the results we are looking for or not.
  • Ethical Standards
    As we're applying this serum to our eyes, we want to be confident in the manufacturer's standards so we feel safe while using the product.

Price doesn’t always equate to quality, but in the world of lash serums, it’s important to be wary of too-good-to-be-true bargains.

After testing and reviewing the most popular options on the market, I’ve narrowed it down to seven standout products that truly deliver on their promise of longer, thicker lashes. These are my top picks for lash growth serums that actually work—no fluff, no false promises, just results.

The Final Winner

1. Noonlash Nourishing Lash Growth Serum

Quality – 10/10
The Results It Promises – 9/10
$ Per Volume -10/10
Manufacturer’s Ethical Standards – 10/10
Overall – 9.8/10

Noonlash expanded from high quality cluster lashes to include a highly effective and affordable lash serum that has delivered noticeable growth in just 30 days. Compared to other brands on this list, Noonlash’s ingredients are concise and based on an “as-needed” selection. With skincare level components like hyaluronic and ferulic acid to help maintain moisture and antioxidants to the skin to oat and algae extractions for skin smoothing and anti-aging benefits, this serum does effectively grow and protect your lashes and skin.

Noonlash
Source:
Noonlash

Cost: $25 for 6-month supply
Amount: 0.17 fl. oz.

PROS CONS
    • Visible Lash Growth: Users report noticeable growth within the first 30 days of consistent use
    • Skincare Level Ingredients: Includes ferulic acid for antioxidants and hyaluronic acid to retain moisture in the skin
    • Safe for False Lashes: Can be used alongside at-home lashes with proper use
    • User-Friendly Application: A fine-tip brush allows for precise and easy application along the lash line.
  • Exclusively sold on the company’s website and not in retail stores.
  • Is often out of stock due to high demand.

2. GrandeLASH

Quality – 10/10
The Results It Promises – 9/10
$ Per Volume – 7/10
Manufacturer’s Ethical Standards – 10/10
Overall – 9.0/10

GrandeLASH is arguably the most recognizable name in the lash serum space and for good reason. Infused with a blend of amino acids and hyaluronic acid that condition and strengthen lashes, along with vitamins and peptides that support healthy lash growth, GrandLASH is no doubt one of the leaders in the space. At $68 for a 3-month supply, it is one of the more expensive options on this list.

Cost: $68 for 3-month supply
Amount: 0.07 fl. oz.

PROS CONS
    • Easy to Apply: The fine brush tip makes it easy to swipe along the lash line as part of my nightly routine.
    • Noticeable Growth: After about four weeks, I saw subtle improvements in length, and by week eight, my lashes definitely looked fuller.
  • Cost: GrandeLASH is considered a more expensive eyelash serum
  • Potential eyelid discoloration
  • Potential eyelid fat dissolving

3. Babe Original Lash

Quality – 9/10
The Results It Promises – 9/10
$ Per Volume – 8/10
Manufacturer’s Ethical Standards – 9/10
Overall – 8.8/10

Babe Original Lash serum piqued my interest being the most popular on Amazon with 19,000 reviews. This serum has a long list of ingredients with biotin and amino acids highlighted at a price point of $44 for a 3-month supply. Customers have cited noticeable growth within the first 6 weeks of consistent use but also a fair amount of reviews noting eye irritation and eye color changing.

Cost: $49 for 3-month supply
Amount: 0.07 fl. oz.

PROS CONS
    • Visible Lash Growth: Many users report longer, fuller lashes after consistent use for 4-6 weeks.
    • Nourishing Ingredients: Includes biotin to strengthen lashes and glycerin to provide hydration.
    • Safe for Lash Extensions: Can be used alongside lash extensions without damage.
    • User-Friendly Application: A fine-tip brush allows for precise and easy application along the lash line.
  • Potential for Irritation: Some users with sensitive skin or eyes experience redness or discomfort.
  • Pricey: Typically costs around $65 for a 2mL tube (3-month supply), which may not fit all budgets.

4. The Ordinary Multi-Peptide Lash Serum

Quality – 7/10
The Results It Promises – 7/10
$ Per Volume – 10/10
Manufacturer’s Ethical Standards – 9/10
Overall – 8.3/10

The Ordinary’s Multi-Peptide Lash and Brow Serum is a lightweight, non-greasy formula designed to enhance the appearance of thicker, fuller, and healthier-looking lashes and brows. It utilizes 11 active ingredients, including four peptide complexes and various plant extracts, to nourish and protect hair follicles. Users may notice improvements in density and overall appearance within four weeks, with optimal results after 12 weeks of consistent, twice-daily application.

Cost: $14 for 3-month supply
Amount: 0.16 fl. oz.

PROS CONS
    • Affordable: Priced under $15, it offers a budget-friendly alternative to higher-priced lash and brow serums.
    • Nourishing Formula: Contains peptides and plant extracts known to support hair health, potentially leading to stronger lashes and brows.
    • Non-Greasy Texture: The serum’s lightweight consistency makes it comfortable for daily use without leaving a greasy residue.
  • Variable Results: Some users report minimal to no noticeable changes in lash and brow density, indicating that individual experiences may vary.
  • Potential Irritation: A few individuals with sensitive skin have experienced irritation or styes, suggesting the need for caution during application.
  • Consistency Required: Twice-daily application is necessary for optimal results, which may be demanding for some users.

5. Vegamour Gro Volumizing Lash Serum

Quality – 7/10
The Results It Promises – 8/10
$ Per Volume – 6/10
Manufacturer’s Ethical Standards – 8/10
Overall – 7.3/10

Vegamour’s GRO Volumizing Lash Serum is a plant-based, vegan formula designed to enhance the appearance of thicker, fuller, and longer lashes. It utilizes phyto-actives, including red clover and mung bean extracts, to nourish and support lash health. Users may notice visible improvements in lash volume and length within 30 days of consistent, twice-daily application.

Cost: $68 for 4-month supply
Amount: 0.1 fl. oz.

PROS CONS
    • Plant-Based Formula: Contains natural ingredients like red clover and mung bean extracts, which are known to support hair health.
    • Vegan and Cruelty-Free: Suitable for those adhering to ethical beauty standards.
    • Visible Results: Some users report noticeable lash growth and increased fullness within 30 days.
    • Non-Irritating: Generally well-tolerated, making it suitable for individuals with sensitive eyes.
  • Price Point: At approximately $72 for a 3mL supply, it may be considered expensive by some consumers.
  • Consistency Required: Twice-daily application is necessary for optimal results, which may be demanding for some users.
  • Variable Results: Individual experiences may vary, with some users noticing minimal changes.

6. RapidLash Eyelash Enhancing Serum

Quality – 8/10
The Results It Promises – 6/10
$ Per Volume – 8/10
Manufacturer’s Ethical Standards – 7/10
Overall – 7.3/10

RapidLash Eyelash Enhancing Serum is a popular over-the-counter product designed to improve the appearance of lashes, making them look longer, thicker, and healthier. Its formula includes a blend of polypeptides, biotin, panthenol, amino acids, soybean oil, and hyaluronic acid, which work together to condition and strengthen lashes.

Cost: $35 for 6-month supply
Amount: 0.1 fl. oz.

PROS CONS
    • Effective Ingredients: Contains polypeptides and biotin, known to support hair health and promote stronger lashes.
    • User-Friendly Application: The once-daily application is convenient and easy to incorporate into a nightly routine.
  • Potential for Irritation: Some users with sensitive eyes have reported irritation or discomfort upon application.
  • Variable Results: Individual experiences may vary, with some users noticing minimal changes in lash appearance.
  • Contains Prostaglandin Analog: Includes isopropyl cloprostenate, a prostaglandin analog that may cause side effects in certain individuals.

7. RevitaLash® Advanced Eyelash Conditioner

Quality – 8/10
The Results It Promises – 8/10
$ Per Volume – 3/10
Manufacturer’s Ethical Standards – 9/10
Overall – 7.0/10

RevitaLash® Advanced Eyelash Conditioner is a physician-developed serum formulated to enhance the appearance of lashes, making them look longer, stronger, and healthier. Its proprietary BioPeptin Complex® combines peptides, biotin, lipids, and green tea extract rich in panthenol to condition and strengthen lashes while protecting against breakage and brittleness.

Cost: $100 for 3-month supply
Amount: 0.67 fl. oz.

PROS CONS
    • Clinically Proven Formula: Developed by physicians, the serum is designed to improve lash strength and appearance.
    • High-Quality Ingredients: Contains BioPeptin Complex® and Revitasome® Technology, which include peptides, biotin, and green tea extract to nourish and protect lashes.
  • Price Point: At approximately $100 for a 3.5 mL supply, it may be considered expensive by some consumers.
  • Potential for Irritation: Some users with sensitive eyes have reported mild irritation or discomfort upon application.

Lash growth serum technology is ever-changing with effective products becoming more accessible. Hopefully our review has helped you come to a better understanding of options to start your lash growth journey.

This article was written in partnership with SBLY eCommerce Brands.

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